Artist:Entrepreneur Day

Artist:Entrepreneur Day at English Folk Expo 2019

Last updated on: Friday 20 September 2019

Artist:Entrepreneur Day returns to the English Folk Expo in Manchester on Thursday 17 Oct, with support from Brighter Sound.

The day will be hosted by artist entrepreneurs Roxanne de Bastion, Thom Moorecroft and Lauren Ray, who will each let you inside their individual artist businesses. They will be joined by CMU’s Chris Cooke and a team of music industry experts to provide insights, ideas and lots of practical advice.

Tickets for this event are available here.

For full information on the A:E programme click here.


10.00am-10.15am Welcome
Meet your hosts: a team of artist entrepreneurs from the FAC who will let you see inside their artist businesses throughout the day. Find out about their music, their brand, their business, and their career to date.


10.15am-10.45am Making Money From Your Music
How can you make money out of music? Find out with CMU:DIY’s A:E Guide to music revenues, and learn about how artists generate income by creating and administering intellectual property, staging live performance and monetising the fan relationship.


10.45am-11.45am Making Money From Your Songs And Recordings
First we put the focus on copyright. If you’ve written a song, you have created a copyright. If you’ve recorded a track, you have created another copyright. Welcome to the copyright business!

Get CMU:DIY’s A:E Guide to music copyright. Then watch each of our FAC artist entrepreneurs dissect one of their tracks. What rights are contained within? Who owns those rights? Where are those tracks streaming? How did they make money?

PLUS find out what PRS For Music and PPL do and get practical advice on managing your rights from Daniel Jones from PRS.


12.00pm-12.45pm Making Money From Your Shows
Next, live. For many established artists today touring is the key revenue stream, though at the outset gigging is as much about marketing as it is money. Getting your live career going requires a little experimentation, both creatively and commercially.

CMU:DIY provides a speedy overview of the live music industry. Then find out more about the live careers of each of our FAC artist entrepreneurs as they talk us through a recent gig or tour.

Who promoted the show? Who laid out the cash? Who sold the tickets? What happened on stage? Did the artist make any money? Did they sign up any more fans? And why is stagecraft such an important part of both your artistic development and ensuring your artist brand stands out? Find out what our artist entrepreneurs did and what they learned.

PLUS get advice on staging gigs and getting booked from Craig Corse of TwentyTwo Promotions.


1.30pm-2.15pm Building Your Brand & Fan Business
Building your artist business means creating a brand and finding a fanbase. Then you’ll have an audience to stream your music and buy your tickets. Plus, you’ll be able to start selling stuff directly to your fanbase, at gigs and online. But what do we even mean by a ‘brand’? At what point do musicians have to get visual? Which social media and digital channels matter?

CMU:DIY talks you through the basics, and then each of our FAC artist entrepreneurs will reveal how they developed their individual brand and visual identity. Did they collaborate with designers and photographers? What channels did they employ? What direct-to-fan platforms do they use and why?

PLUS hear from experts on how to build a brand, grow a fanbase and promote your music, with insights galore courtesy of Morenike Ariyibi from AWAL and Esther Tewkesbury from Kartel Music Group.


2.15pm-3.00pm Choosing Your Business Partners
As your artist business grows, you’ll need to start working with other people – and companies – to unlock all your potential revenue streams.

Get CMU:DIY’s A:E guide to the music industry, and learn more about the suppliers and business partners you might want to work with. Then hear from some key business partners and find out what services they offer and on what terms, including Stuart Ongley from SGO Ltd, Phil Loutsis from AWAL and Laura Marsden from Counterculture.

PLUS find out how our FAC artist entrepreneurs have put together their teams. What companies do they work with? How did they choose their partners and why does it work for them?


3.00pm-3.30pm Artist Entrepreneurs In Conversation with Sam Lee
Roxanne, Thom and Lauren are joined by fellow artist and FAC board member Sam Lee. We’ll talk about his career in music to date and find out what advice he has for artists as they grow a business around their music. Plus all four artist entrepreneurs will take questions from the floor.