CMU:DIY WORKSHOPS

The CMU:DIY Workshops

A series of workshops for aspiring artists and future music industry talent


CMU:DIY offers a range of workshops specifically aimed at aspiring artists and future music industry talent. These sessions provide artist-centric guides to different aspects of the music industry.

We run these workshops for a variety of music industry organisations – like Swn, The Roundhouse and Help Musicians – which have a remit to support and nuture future music and music industry talent.

There are currently twelve workshops for partners to choose from, each of which is outlined below. We can also develop bespoke sessions to suit an organisation’s specific needs. To discuss these services email insights@unlimitedmedia.co.uk

Our consultancy unit CMU Insights also offers a programme of seminars and masterclasses for those already working in the music industry, as well as in-house training services for music companies. Click here for more info.


WORKSHOP PROGRAMME ONE

These are eight artist-centric workshops, each approximately two hours in length. They work as an eight-week programme or as individual standalone sessions.

01: Making Money From Music | NOTES
If an artist wants to give up the day job and focus on their music full time, they need to turn their music into revenue. This session provides an overview of the key ways in which artists can make money from their work, and an introduction to the companies they work with to make this happen and how key deals are structured.

02: How Music Rights Work | NOTES
The minute you write a song or record a track you have created a copyright – welcome to the copyright business! This session tells you all the basics you need to know about copyright law and how it applies to the music business, including who owns the copyright in music and how music rights make money.

03: How Music Licensing Works | NOTES
Selling CDs or vinyl at gigs is simple, but how else do you make money out of your music rights? Following on from ‘How Music Rights Work’, this session explains how music licensing works, and in particular the difference between direct and collective licensing. Ever wondered what PRS and PPL actually do, or where MCPS fits in? We’ll explain it all. 

04: The Digital Music Market | NOTES
Streaming is driving a new period of growth in the recorded music market. Find out which services have the most momentum, how digital services are licensed and streaming royalties are paid, and how to get your music onto all the key platforms. 

05: Other Revenues – Physical, Sync, Merch,  Brands & Gigs | NOTES
This session provides a speedy overview of an artist’s other key revenue streams beyond digital, including physical product, sync, merchandise, brand partnerships and, perhaps most importantly, gigging. There will be lots of tips on how to get all these things underway right now.  

06: Building A Fanbase – Social Media Tools | NOTES
Tapping all the revenue streams available to artists relies on building a fanbase. Find out the role of social media in capturing, engaging and growing a fanbase – which social media matter, what kind of content should you create, what can you do with the analytics?

07: Building A Fanbase – Music Media | NOTES
The more traditional music media – in print, online and broadcast – all play an important role in helping new artists grow their fanbase and build a profile in the industry. This session provides an introduction to the music media in 2017 and how to reach out to journalists and programmers. Plus where do the playlists on streaming platforms fit in?

08: Getting Your Artist Business Started | NOTES
Having learned all about music revenue streams, the music industry and how to build a fanbase, let’s get your artist business started. We discuss the formalities of running an artist business, look at how direct-to-fan and other digital channels are key, and re-consider where business partners may fit in. 


WORKSHOP PROGRAMME TWO

These are four workshops aimed at anyone considering a career in the music business, each approximately two hours in length. They work as a four-week programme or as individual standalone sessions. Each is accompanied by a practical exercise for participants to complete.

01: The UK Recording Industry | NOTES
This session provides a beginners guide to how sound recordings make money, including how the recording copyright works and the different products and services the record industry sells. Plus a beginners guide to record deals and the UK record industry, and the key roles in a record company.

02: Music Publishing In The UK | NOTES
This session provides a beginners guide to how songs make money, including how the song copyright works and the different products and services the music publishing sector sells. Plus a beginners guide to publishing deals and the UK music publishing sector, and the role PRS and MCPS play.

03: The Live Music Sector | NOTES
This session looks at the live side of the music industry, considering the different ways artists and promoters generate income, what DIY acts need to know about putting on their own shows, and how to connect with the live music industry. It also discusses recent trends in live music and the ongoing debates around ticketing.

04: Working In The Business Of Music | NOTES
This session provides a recap of the record industry, music publishing business and live music sector, and considers the various roles that are available in each strand of the wider music business. It also looks at the role of artist management and at recent trends and current challenges in the music business, and where the opportunities might lie for music-focused entrepreneurs.