CMU LIBRARY

Music Business Resources

Guides, articles, slides and notes explaining and informing the business of music

The CMU Library brings together some key resources published by CMU, our consultancy unit CMU Insights and our education programme CMU:DIY to help you navigate the business of music, key developments and trends in the sector, and all the latest talking points in the music community.

THE STREAMING BUSINESS


DISSECTING THE DIGITAL DOLLAR: THE BOOK | CLICK HERE
The authoritative guide to the streaming business, how digital services are licensed, how royalties flow and key issues with the model. Based on three years of CMU Insights research for the Music Managers Forum UK.


CMU TRENDS: DIGITAL DOLLAR – STEP BY STEP | CLICK HERE
This CMU Trends article from October 2017 summarises phases one, two and three of the ‘Dissecting The Digital Dollar’ project CMU Insights undertook for the Music Managers Forum UK, with ten key points on each.


CMU INSIGHTS SPEED BRIEFING: DIGITAL LICENSING | CLICK HERE
These slides come from a CMU Insights speed briefing based on the ‘Digital Dollar’ project and explain the complex way streaming services are licensed and how the subsequent royalties flow in ten easy steps.


CMU:DIY NOTES: THE STREAMING BUSINESS | CLICK HERE
These notes accompany the CMU:DIY lecture on the streaming business, covering the basics about the streaming market, how the streaming business works, and how DIY artists can get their music streamed.


CMU INSIGHTS SPEED BRIEFING: DIGITAL CHALLENGES | CLICK HERE
These slides come from a CMU Insights speed briefing based on the ‘Digital Dollar’ project and run through the five key digital challenges faced by the wider music industry as the streaming market matures.


THE MMF TRANSPARENCY GUIDE | CLICK HERE
Produced by CMU Insights for the Music Managers Forum UK, this guide identifies the 20 pieces of data and information artists and managers need from their labels and distibutors to fully understand the streaming business.


MIDEM WHITE PAPER: THE TRANSPARENCY DEBATE | CLICK HERE
Produced by CMU Insights for MIDEM, this white paper reviews the transparency debate that has occured in the music community as streaming has become the dominant recorded music revenue stream.


CMU INSIGHTS MASTERCLASS: DIGITAL DOLLARS | CLICK HERE
This half day masterclass from CMU Insights presents the findings of the ‘Digital Dollar’ project, reviewing the digital music market, explaining how services are licensed, and discussing the key issues.



MUSIC COPYRIGHT


CMU INSIGHTS BLOG: MUSIC COPYRIGHT BASICS | CLICK HERE
This blog post from CMU Insights provides five basic facts about music copyright – including the different music rights, ownership, copyright controls and direct v collective licensing.


CMU:DIY NOTES: MUSIC LICENSING | CLICK HERE
These notes accompany the CMU:DIY lecture on music licensing. They provide a beginner’s guide to music copyright and explain why the music industry sometimes licenses through the collective licensing system.


CMU INSIGHTS SESSION: HOW THE CASH FLOWS | CLICK HERE
These slides from the CMU Insights Royalties Conference at The Great Escape 2017 present an overview of how artist and songwriter royalties flow depending on how their music is exploited.


CMU TRENDS: ARTIST AND SONGWRITER RIGHTS | CLICK HERE
This CMU Trends article from August 2017 considers the rights of songwriters and artists even after they have assigned away the copyright in their songs and recordings: ie contractural, moral and performer rights.


CMU INSIGHTS BLOG: SAFE HARBOUR BASICS | CLICK HERE
This blog post from CMU Insights explains why the copyright safe harbour has been such a big talking point in the music industry in recent years, and what the much discussed ‘value gap’ campaign is all about.


CMU INSIGHTS SPEED BRIEFING: SAFE HARBOURS | CLICK HERE
These slides come from a CMU Insights speed briefing and explain what safe harbours are all about, while also summarising the music industry’s campaign to reform this area of copyright law.


CMU INSIGHTS SEMINARS: MUSIC COPYRIGHT | CLICK HERE
These three CMU Insights seminars together provide a beginner’s guide to music copyright and the different ways the music industry licenses its rights, plus an up-to-date overview of the music rights sector.



MUSIC PIRACY


CMU INSIGHTS BLOG: ANTI-PIRACY TACTICS | CLICK HERE
This blog post from CMU Insights runs through five key tactics that have been employed by the music industry over the last two decades as part of the ongoing battle against online piracy.


CMU INSIGHTS BLOG: KEY PIRACY DEVELOPMENTS | CLICK HERE
This blog post from CMU Insights from November 2017 runs through five key developments in the music piracy story, including stream ripping, P2P, web-blocking, Google and safe harbours.


CMU TRENDS: PIRACY – PAST, PRESENT AND FUTURE | CLICK HERE
This CMU Trends article from December 2017 tells the online music piracy story from Napster to now, looking at key legal points and developments, and also reviewing some of the very latest piracy trends.



RECORD DEALS


THE MMF DEALS GUIDE | CLICK HERE
Produced by CMU Insights for the Music Managers Forum UK in 2017, this short guide identifies, explains and assesses the ten kinds of label and distribution deals now available to artists.


CMU INSIGHTS SESSION: DEALS GUIDE | CLICK HERE
These slides from the CMU Insights session at Output 2018 provide a quick overview of the MMF Deals Guide, illustrating the pros and cons of each of the ten deal types in terms of services and revenue share.



MUSIC MARKETING & PR


CMU INSIGHTS SESSION: JOURNALIST SURVEY | CLICK HERE
These slides from the CMU Insights Media Conference at The Great Escape 2017 present the key results from our survey of UK music journalists providing useful insights on how to approach music media.


CMU INSIGHTS BLOG: PRESS RELEASE TIPS | CLICK HERE
This blog post from CMU Insights provides ten top tips for writing effective press releases for sending to music magazines, websites and blogs as part of any music PR campaign.


CMU INSIGHTS BLOG: PRESS PHOTOS TIPS | CLICK HERE
This blog post from CMU Insights provides ten top tips for commissioning and taking photos of artists and bands to supply to music media as part of a music PR campaign.


CMU INSIGHTS SEMINARS: BUILDING A FANBASE | CLICK HERE
These three CMU Insights seminars together provide a beginner’s guide to music marketing and fanbase building, including social media, music media, playlist pitching and direct-to-fan.



MUSIC TECHNOLOGY


MIDEM WHITE PAPER: AI & MUSIC | CLICK HERE
Produced by CMU Insights for MIDEM, this white paper considers how three kinds of AI technologies might impact on the music industry in the years ahead: audio ID, messaging platforms and composition tools.



BUILDING AN ARTIST BUSINESS


CMU:DIY NOTES: MAKING MONEY FROM MUSIC | CLICK HERE
These notes accompany the CMU:DIY lecture on making money from music, which outlines the key ways artists make money and introduces the business partners they work with along the way.


CMU:DIY NOTES: BUILDING A FAN BUSINESS | CLICK HERE
These notes accompany the CMU:DIY lecture on building a fan business, looking at how artists today can grow and engage a fanbase, and then evolve and commercialise the direct-to-fan relationship.


CMU:DIY NOTES: GETTING STARTED | CLICK HERE
These notes accompany the CMU:DIY lecture ‘Getting Your Artist Business Started – In Ten Steps’ and provide ten top tips for brand new artists getting their artist businesses started.



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