CMU:DIY LIBRARY

CMU:DIY + Urban Development present Industry Takeover Manual

Building a business around your music

CMU:DIY and Urban Development have together published the Industry Takeover Manual, a 38 page guide to getting your artist business started, with eight CMU:DIY guides and tips from 40 industry experts. To get your free copy of the Industry Takeover Manual become a UD Creative here.

The Industry Takeover Manual accompanies the Industry Takeover Seminar. For more information on that ITO Seminar click here. To access the CMU:DIY slides presented at past ITO Seminars and other resources click here.


The eight chapters cover…

01: MAKING MONEY FROM MUSIC
How do artists make money? Learn about the key revenue streams in music and the roles different music companies play, plus get tips from the ITO experts on making money from music.

02: GETTING STARTED
Getting started in music means making it happen for yourself. Find out how to kickstart your DIY artist business, plus get tips from the ITO experts on how to get things under way.

03: SOCIAL MEDIA – CONTENT + CAMPAIGNS
Social media are the key channels for connecting with and engaging your fanbase. But which social media matter? And what other digital platforms should you check out? Find out… plus get tips from the ITO experts on all things social.

04: MAKING AND MONETISING VIDEOS
Video is more important than ever in music, and not just because of YouTube. Though YouTube is a key platform. Find out more, plus get tips from the ITO experts on all things video.

05: GETTING ON STAGE
Getting on stage and playing live is key for honing your sound and building a fanbase. But how do you get your first gigs? We explain, plus get tips from the ITO experts on going live.

06: GETTING NOTICED
Once you are gaining some momentum with your music it’s time to reach out to the media. But which media? We look at the music press, music radio and the role of the streaming platforms, plus get tips from the ITO experts on getting noticed.

07: RECORD LABELS AND DEALS
For most new artists, the record label is still a key business partner. But how to record deals work and what does the label do? Find out, plus get tips from the ITO experts on working with a record company.

08: SONGWRITING, PUBLISHING AND PRS
Copyright protects both songs and recordings. But how do song rights make money, what do music publishers do and where does PRS For Music fit in? We explain it all, plus get tips from the ITO experts on music publishing.


Get tips from…
AFRYEA HENRY-FONTAINE Marketing Manager at Universal Music Group
AKINOLA DAVIES Video Director
ALEC BOATENG A&R Director at Atlantic Records
ALEX BOATENG Head Of Urban at Island Records
ALEX MANN Live Performance Official at Musicians’ Union
ALLY MCRAE A&R & Partnerships at Sentric Music
ANNA-SOPHIE MERTENS Promoter at Live Nation
ANTHONY LAYLWOLA Artist Manager at Base N Rebulz Entertainment
ARIA ALGHA Creative Director at Arke Digital
CRAIG EVANS Label Manager at Believe Distribution Services
HANNAH DIAMOND Artist
HANNAH VASANTH Songwriter
JADE RICHARDSON A&R Manager at Virgin EMI Records
JAMES UNDERWOOD Head Of Editorial at Vevo
JAMES WALSH Business Development at Ditto Music
JAMILA SCOTT A&R Manager at Method Music
JENNY QUIGLEY-JONES MD at Digital Voices
JOE MORRISON Senior Campaign Manager at PledgeMusic
KAIYA MILAN Artist Manager
KATE BOND Artist Manager at OddChild Music
LAURA BROSNAN Music Journalist
LISA BUCHAN Director Music & Culture at Monster Energy
MERCEDES BENSON Social Media Specialist
MIKE MALAK Agent at Coda
MILLY ALLEN Creative at Coda
NOAH BALL MD at NVS Music Group
PHIL KEMISH Managing Partner at Disrupt Media
RICHARD DAY Partner at SSB Solicitors
RIKI BLEAU Artist Manager at Avant-Garde Music
SAM POTTS Head Of Radio Promotions at Columbia Records
SAM WOLFSON Executive Editor at Vice.com
SAQUIB B Artist Relations at GRM Daily
SHAURAV D’SILVA MD at 2-Tone Entertainment
SIAVASH KHATIRI Artist Manager at PlayHard Entertainment
SIMON RUGG Digital Sales Manager at BMG
SULI BREAKS Spoken Word Artist
TERRI WALKER Artist
TOBI OKE Staff Writer at Complex
TOBY WILLIAMS Music Supervisor at Leland Music
WILL SPENCER Account Manager at Music Glue
(Some of our experts may have moved jobs since publication)