CMU:DIY x Barod
CMU:DIY presents a series of workshops as part of Swn’s Barod programme
This year the team behind Cardiff’s Swn festival is presenting Barod, a new training, advice and practical support platform for musicians in Wales.
As part of Barod, CMU:DIY is presenting a series of workshops aimed at artists based on the acclaimed ‘How The Music Business Works’ seminars run by CMU Insights.
HOW THE MUSIC BUSINESS WORKS – FOR ARTISTS
presented by Barod and CMU:DIY
01: Making Money From Music
Wednesday 8 Feb | NOTES
If an artist wants to give up the day job and focus on their music full time, they need to turn their music into revenue. This session provides an overview of the key ways in which artists can make money from their work, and an introduction to the companies they work with to make this happen and how key deals are structured.
02: How Music Rights Work
Wednesday 15 Feb | NOTES
The minute you write a song or record a track you have created a copyright – welcome to the copyright business! This session tells you all the basics you need to know about copyright law and how it applies to the music business, including who owns the copyright in music and how music rights make money.
03: How Music Licensing Works
Wednesday 22 Feb | NOTES
Selling CDs or vinyl at gigs is simple, but how else do you make money out of your music rights? This session will explain how music licensing works, and in particular the difference between direct and collective licensing. Ever wondered what PRS and PPL actually do, or where MCPS fits in? We’ll explain it all.
04: The Digital Music Market
Wednesday 1 Mar | NOTES
Streaming is driving a new period of growth in the recorded music market. Find out which services have the most momentum, how digital services are licensed and streaming royalties are paid, and how to get your music onto all the key platforms.
05: Other Revenues – Physical, Sync, Merch, Brands & Gigs
Wednesday 8 Mar | NOTES
This session will provide a speedy overview of an artist’s other key revenue streams beyond digital, including physical product, sync, merchandise, brand partnerships and, perhaps most importantly, gigging. There will be lots of tips on how to get all these things underway right now.
06: Building A Fanbase – Social Media Tools
Wednesday 15 Mar | NOTES
Tapping all the revenue streams available to artists relies on building a fanbase. Find out the role of social media in capturing, engaging and growing a fanbase – which social media matter, what kind of content should you create, what can you do with the analytics?
07: Building A Fanbase – Music Media
Wednesday 22 Mar | NOTES
The more traditional music media – in print, online and broadcast – all play an important role in helping new artists grow their fanbase and build a profile in the industry. This session provides an introduction to the music media in 2016 and how to reach out to journalists and programmers. Plus where do the playlists on streaming platforms fit in?
08: Getting Your Artist Business Started
Wednesday 29 Mar | NOTES
Having learned all about music revenue streams, the music industry and how to build a fanbase, let’s get your artist business started. We discuss the formalities of running an artist business, look at how direct-to-fan and other digital channels are key, and re-consider where business partners may fit in.